Is 2020 a lost year? Is the same medico marketing strategy still going to work? What new ideas can I bring to the table?

Let’s face it. The anxiety and fear is real. Devising the strategy to cope up with the unprecedented changes; deploying the strategy on the field to the doctors along with avoiding any form of social interaction and still continue to generate prescriptions for medical brands are the new normal product managers are dealing to get through.

Recognizing that “In-face sales call” is unlikely to transpire for a significant time to come; the impulse behind digital – experience is implausible to reverse as people are forced to try new things.

As Medical Video marketing – a powerful tool – is gaining rapid momentum among product/therapy managers to build trust and spread awareness around their healthcare business. It’s a potent tool as it develops an emotional connection that mere words on the page cannot. Psychological studies shows that people tend to make decisions based on an emotion or feeling and then justify that decision with logic and reason. Hence, it is important to ensure that medical video created does not generate a negative feeling about the brand.